Marketing - Articles - Page 5 | Supply House Times

Brad Williams: What you need to know about letters of intent

Behind the logistics of beginning stages of M&A.

August 9, 2022

A letter of intent (LOI) is an essential step in the merger and acquisition (M&A) process, yet its exact purpose and content might be widely unknown.

Natalie Forster: Quick, fast and in a hurry

Attention spans of consumers continue to shrink, think about your company’s first impression.

Natalie Forster

June 10, 2022

A study performed by Microsoft in 2021 found that the average attention span of adult consumers today is a mere eight seconds.

Guest Editorial

Alicia Branham: Are you running on all cylinders?

Use social media to enhance customer service and show off your team’s expertise.

Alicia Branham

March 11, 2022

In the here and now, end-users want and need more information than ever. Although the information has changed — it is now slick, lean and coming at warp-speed — one thing remains the same: It is still being delivered to people’s doorsteps. It is being delivered to LinkedIn, Instagram, Twitter and Facebook, because most consumers have moved to this neighborhood: Social media.

UID 2022 seats are filing up fast

January 7, 2022

University of Innovative Distribution, to be held March 21-24 in Indianapolis, is open for registration and seats are filling fast.

Jeff Valles: Don't fear the internet

Beat it with your talented team.

Jeff Valles

October 8, 2021

People do not care how things work. They just want them to work. If a problem arises, customers want it taken care of effectively and immediately. When was the last time you saw an automated chatbox on the internet answer the question: Why is my faucet leaking?

Jeff Valles: The missing marketing story

Amazon still cannot deliver a toilet.

Jeff Valles

September 10, 2021

As the dotcom recession slipped into our rear-view mirror, who was to know that Amazon would mature into the place to buy almost anything.

F.W. Webb unveils new mural in West Harlem

September 7, 2021

A three-wall mural on the F.W. Webb wholesale store in West Harlem, New York is now complete. The west Harlem location opened in June. The exterior mural by renowned local graffiti artists Tats Cru took two and a half weeks to complete and covers three sides of the building at 2350 12th Ave. It visually represents F.W. Webb with images of plumbing and heating fixtures and PVF. It also highlights some of the brands that the location stocks.

Eastern Industrial Supplies social media

Natalie Forster: Social media success

Eastern Industrial Supplies uses social channels to promote company culture, connection and employee retention.

Natalie Forster

February 25, 2021

I’m always curious to hear about how distributors and others within our industry are utilizing social media. For some, it’s a new territory that they’ve yet to fully explore because there’s no internal team member with the time and knowledge to do so.

Jeff Valles: A new showroom opportunity

Investing in your digital presence is the best way to compete.

Jeff Valles

December 28, 2020

Wherever we turn, people are telling us that working from home and shopping on the Internet are becoming the new norms. Is that true? Not yet, but COVID-19 has required many of us to work out of our homes and forced us to navigate the virtual mall — the Internet.

BNP Media announces launch of BNP Engage

November 20, 2020

BNP Media, one of the country's leading B2B media companies, announced the launch of BNP Engage (www.bnpengage.com), a creative agency uniquely designed to serve B2B marketing needs.