Marketing - Articles - Page 7 | Supply House Times

ASA hired Amber Auge as education programs and services administrator.

ASA welcomes two new hires

March 13, 2014

ASA hired Bill Erfort as member services manager and Amber Auge as education programs and services administrator.

Times are changing for the bath and kitchen industry

How a free enterprise system affects the heavy hitters in our industry.

Hank Darlington

March 13, 2014

It’s certainly no secret that I’ve been active in this great industry for a number of years, and over those years I’ve seen tremendous changes.

Sales, marketing and growing your market share

Dr. Barry Lawrence will present Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution on Oct. 2 at NetworkASA 2013 in Washington D.C.

July 18, 2013

Dr. Barry Lawrence will present Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution on Oct. 2 at NetworkASA 2013 in Washington D.C.

Slicing the pie smaller

Consolidation accelerates in face of U.S. economic restructuring.

Morris R. Beschloss

May 21, 2013

One of the fascinating sidebars to the current problems, as well as opportunities confronting such major economic sectors as electrical, PHCP, PVF and industrial mill/supply distribution are the solid entities acting as the key warehousing/marketing bodies for the overwhelming central point between manufacturers and end users/installers.

New kids on the block

Generation Y is easier to understand than you think.

Mike Miazga

August 1, 2012

Southern Wholesalers Association convention in Panama City Beach, Fla., in late June. As Hira pointed out, to qualify for the Generation Y designation you need to have a birth year between the late 1970s and 1995. My early 1970s birth year bumps me back to the Generation X category (1964-1977).

Flipping the script

Forte Buying Group gives its members new material, chances to learn at summer meeting.

John McNally

August 1, 2012

Jeff Valles and Tom Cohn have delivered strong content at Forte Buying Group meetings for a long time. Valles – Forte’s director of membership services – believed the group’s summer meeting was going to follow a typical schedule; seminars, workshops and receptions. But in the end Valles felt the July meeting in Rosemont, Ill., was the perfect time to shake things up.

The first 20 minutes

Be prepared when that new customer walks through the door.

Hank Darlington

July 1, 2012

The first 20 minutes with a client, especially a new client, is probably the most important time you can spend with them. There are lots of things that should happen in that first face-to-face time with the client.

The importance of teaching selling skills

Closing the sale is critical in a showroom operation.

Hank Darlington

May 1, 2012

The fact that I’m sitting here in swim trunks and a T-shirt at our home in Baja, Mexico may make you think that I don’t have a very busy day in front of me. Well, you’re wrong. This article will take three or four hours to write and edit. Then I have to do six to eight miles in my kayak since I’m getting ready to do a 130-mile, eight-day kayak trip down the beautiful Sea of Cortez.

A time to give, say thanks

Recognizing the efforts of others can go a long way in life.

Hank Darlington

March 1, 2012

I keep a file folder labeled “article ideas.” After writing an abundance of articles, I have to be careful not to be too redundant, although you know I do have some favorite topics! My writing style has always been to be less formal and more personal.