As B2B offerings become increasingly commoditized, it has become more important than in any previous time in history to have a clear picture of the value proposition of your distributorship. The last 20 years - and in particular, the last two - have seen the slow but steady growth of industry behemoths that are driving commoditization of the PHCP industry.

Affiliated Distributors (AD) named APR Supply Co. the 2022 Digital Innovator of the Year at the AD eCommerce and Marketing Summit in San Diego, California on December 6th.

The company’s newest BRG is VALOR, which stands for Veterans and Allies Leading Organization Results, and was launched last year. The group is comprised of more than 800 associates who are former military service members, active-duty service members, military spouses and partners, and allies.

As always, to hear first-hand from reps on the state of the market, challenges and the evolving role of manufacturers’ reps, Supply House Times held its annual Rep Council roundtable discussion where five engaged AIM/R members gather to discuss the hot-topics.

“Mentorship” is a buzzword that we hear often in the world of work. Companies want to create programs. Employees want mentors. But mentorship is not one size fits all. In this article, we’ll discuss what mentorship is (and isn’t), share our mentorship stories, and offer some tips on how to maximize your experience as a mentor.

The MDCs, located outside of Denver, in Aurora, Colorado and outside Phoenix in Chandler, Arizona, house the innovative technology running a collection of “robots” that carry out tasks within a physical grid.

With more tools than ever to gain critical insight into a business, enterprise leaders employ data and artificial intelligence (AI)/machine learning (ML) capabilities more than ever to help drive daily decisions about their customers, supply chain(s), pricing, and more.

Bender, a plumbing supplies distributor with six locations across Connecticut, has taken giving people purpose straight to the heart. So much so that it’s not uncommon to see tears during their regular Purpose Meetings.

Freight forwarders play vital roles in keeping the supply chain moving by serving as intermediaries between the shippers and the carriers who will bring the goods to their final destination.

Marketing’s value is often overlooked, but I think it’s safe to say it might be even more so in this industry. I’ve often attributed this to simple misconceptions or ignorance of marketing’s value in the industry. Perhaps the expensive nature of hiring marketing experts (whether it be in-house or outsourced) also adds to this, which would certainly not be unique to this industry.