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Ion exchange is a highly versatile water treatment technology that tackles many different problems.

How your business can be truly unique to the customer.

Reps are more pragmatic than philosophical, but they've figured out an ultimate truth.

In the past three issues of this magazine I have covered a broad line of new and interesting things that I found when I was at the AHR Expo in Orlando, Fla., last February, and now we're down to the service tools, bits, and pieces.

Constantly reinforce the image you are creating with actions.

Different customers and different situations demand different prices.

House brands make good business, but where's the added value?

A cost reduction program is great, but takes time. Here are some things you can do right away.

I know that in my last article, I sounded as though I had wrapped up the new and interesting equipment that I found at the AHR Expo last February, but I started searching through my sack of stuff and found two more items that I thought were interesting.

Regardless of the size of your business, branding will separate you from the pack and grow your sales and profits.