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The news media does its best to blather us into recession.

Dear Industry Colleagues,ASA’s Government Affairs Committee and the Board of Directors have set an ambitious agenda for this year that also lays the groundwork for 2009 - when we have

Why does success encourage us to stop and failure encourage us to press on when it should really be the other way around?

Solutions bring opportunity. As wholesalers and manufacturers, we’ve all been in a position to offer our customers a solution that brings them the opportunity to grow their businesses.

When showroom sales and traffic start declining, you need to spend as much or more on creative marketing.

The use of TXVs changes the way technicians charge residential air conditioners.

Know what customers expect from you.

Good people are hard to find, so treat them well when they’re right under your nose.

Jeff NewDear Industry Colleagues,Happy 2008! I always enjoy the start of a new year because it’s like starting over, but getting to keep all the wisdom that you’ve acquired from

Do it right the first time.