Ricardo González is the founder and CEO of Bilingual America. He can be reached at 863-427-3306 or rgonzalez@bilingualamerica.com. He is the keynote speaker at the SUPPLY HOUSE TIMES-sponsored conference, "Innovative Thinking 2006: Hiring, Retention & Training," slated for June 12-13, 2006. Ricardo also will present a seminar on "Success with Hispanics." For more information, visit www.innovativethinkingconf.com.
All over the United States, in thousands of companies, there are two or more very powerful (and mostly frustrated) people in the precarious position of daily choosing loyalties between management and their countrymen. These people control the stream of information between management and labor. These people are typically Hispanic bilingual people.
Bridge the culture gap by recognizing special non-Anglo holidays.
Right after Thanksgiving of last year I was giving a conference for some business owners in Arizona, and this Anglo gentleman approached me with the following statement: “Why are some of my Hispanics so ungrateful?”
The Hispanic workforce is unique to our contemporary business environment. As a group of people, this workforce is considered to be critical to the success of the construction industry. That being said, members of the Hispanic workforce have special training needs that their Anglo counterparts do not have.