Rolly Rouse is founder and CEO of HomePortfolio, an Internet search company that focuses on home design choices. The company has pioneered unique technology for visual search and collaboration that makes it faster and easier for consumers and design professionals to find the right products and services for their homes. HomePortfolio has created the largest database of premium home design choices anywhere on the Web and showcases 700,000 products from 1,950 of the best manufacturer brands in the industry at www.homeportfolio.com. Retailers use HomePortfolio to drive foot traffic to their local showrooms. Many of them also choose HomePortfolio-powered Web sites. Homeportfolio is available to ASA members from the ASA Center for Advancing Technology, www.asa.net; 800-608-7308.