Reed Fry started his career in his family's four kitchen showrooms. After eight years as marketing director for KWC Faucets, he founded Fry Communications in 1993. The agency specializes exclusively in marketing communications for the kitchen/bath industry with manufacturer and showroom clients across the country. He can be reached at 949.223.1088 x-100 and reed@fry-comm.com. You can view his agency Web site at www.fry-comm.com