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Lisa Russell

Lisa Russell is the industry and solution strategy director, distribution for Infor. Lisa has been with Infor for more than 17 years and has a diverse background in marketing communications, product marketing and event management for distribution ERP solutions. She can be reached at lrussell@infor.com.

Articles

ARTICLES

A look at ancillary revenue sources for distributors

Distributors differentiate themselves through a variety of value-add services.

Lisa Russell

March 23, 2015

Traditionally, distributor profitability was directly tied to economies of scale – the bigger you are, the better you buy and the more revenue you bring in.