Articles by Natalie Forster

Digital presence can be somewhat of a buzzword in the PHCP-PVF industry as it continues to adapt and evolve in an accelerating digital age. Each company may have a different definition of what digital transformation means to them. For Fargo, North Dakota-based PHCP distributor Dakota Supply Group, it’s simply about delivering the best online solutions to its customers.

There’s a shift happening in showrooms, and experts say it’s not about competing with the internet, it’s about offering an experience that can’t be matched by online shopping.

The end of a year is always a good time to reflect and plan for the year ahead, and this is especially true when that year (or two) has been particularly challenging. When reflecting on my last year, one stand-out moment was getting to hear Shark Tank’s Daymond John speak at ASA’s NETWORK conference in Las Vegas this November.

It is pretty rare to see a private, family-owned company reach fourth-generation leadership, much less fifth. For more than a century — 120 years to be exact — the Dowd family has led Charlotte, North Carolina-based pipe and fitting manufacturer Charlotte Pipe and Foundry. Built by W. Frank Dowd in 1901, the original foundry in Charlotte employed 25 men and produced cast iron soil pipe and fittings.

After enduring a unique set of challenges through 2020 and 2021, industry experts are excited to move forward into another high-demand year. The excitement is coupled with caution, as supply chain constraints, material pricing and labor shortages are not expected to resolve themselves in the near future.

As I’ve been back out attending in person events this Fall, I’ve noticed the conversation surrounding what we’re doing as an industry to bridge the labor gap and recruit more talent has a common theme.

Although lack of available product and labor are ongoing factors within the residential plumbing sector, there is certainly no lack of opportunity. According to the 2021 North American Plumbing Fixtures Market Report, compiled by Grand View Research, the plumbing fixture market ended 2020 with a $22.4 billion value and it is expected to grow at a rate of 7.5 percent from 2021 to 2028. 

The word “essential” has taken on a bit of a new meaning since the onset of 2020 and the coronavirus pandemic. When talking about how business behaved throughout the ups and downs of the past 20 months, many mention how thankful they were to be an essential business, and how this title allowed doors to remain open and business to continue.

Steve Rossi, director of government affairs at ASA, along with more than 1,800 engaged ASA members, are largely to thank for that.

The days of manufacturers’ reps hitting the pavement making sales call after sales call are long gone. Today, reps are often taking on reporting, marketing, training, data analytics and through times of disruption, damage control.

Heading into his year as ASA President, CEO of New England PHCP distribution giant The Granite Group, Bill Condron, plans to continue the upward trajectory that both ASA and his company are on.

Condron began his career in the industry stocking shelves in the warehouse of the family business. While he never intended to join the industry, his plans changed as he worked his way up through the company over the past 20 years.