Chris Wallace is the president and co-founder of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. InnerView ensures the people who represent your brand have the tools and strategies to tell your company story confidently and consistently.
Manufacturers need their value chains to flow smoothly — not only in terms of operations but also in terms of brand messages. In an industry where commoditization is the norm, products and brands won’t stand out if they aren’t attached to a differentiated story.
