In the pandemic year 2020, your showroom has a velvet rope around it and is only open to those with appointments. All the while, it remains lovely inside; elegant products adorn every wall and talented sales people are at the ready.
We have heard it a thousand times, marketing is now a dialogue; it is no longer just simply post and pray. When we post to our websites, Facebook or Instagram, we can see how many people visit, who they are and which of our products and stories they like.
Since this issue includes bath and kitchen trends, Showroom of the Year and distribution software technology, I spent quite a bit of time talking to showroom operations managers and owners.
Never miss an opportunity to remind your targeted market, your social media followers and all of those people who found gold on your website that you have displays right in their neighborhood.