After World War II, when the economy tanked, the drill was to freeze hiring, maybe weed out a few, freeze all investments, cut all discretionary expenses and try not to cave on declining incentive pay that is de facto salary. Basically, wait out the recession, then get back to growing with the U.S. economy; your industry; and/or the inflation in your product lines.
The first line of the ASA long-term strategic plan reads: “Associations operate in ever-changing environments and are continually challenged to meet the needs of their members.”
Next month, nearly 90 ASA leaders and volunteers will gather in Southern California to hear solutions presented by the three issue strategic-action teams (ISATs) that were established to develop solutions to the pressing threats impacting our industry and the way our members will need to compete by 2027.