I work with a number of wholesaler and independent showrooms every year and I’m amazed (and disappointed) that very few companies have formal written training programs for their showroom personnel.

Consistency in how you run your showroom is paramount for maximum success.

When showroom sales and traffic start declining, you need to spend as much or more on creative marketing.

The showroom’s exterior, lighting, signage, displays, accessories and colors are all part of the merchandising package used to win customers.

Position displays based on the knowledge that prospective customers entering your showroom will look left, then right, then straight ahead.

There are plenty of “theatrics” involved in creating a beautiful, well- planned and effectively laid- out showroom.

 

Do these things to ensure maximum success for your showroom.

Here are a few showroom success stories that Hank Darlington has been privileged to be a part of in his latest career.

When you sell benefits, price becomes less important.

High-performing teams will nearly always beat their competition.