Trading up is about the middle class.

Do You Have Any Idea Where Your Showroom Is Headed?

Connecticut-based Klaff's has improved its wholesale business by looking and acting like a retailer.

Make the products center stage and turn every square inch of showroom space into a profit center.

How your business can be truly unique to the customer.

Constantly reinforce the image you are creating with actions.

Regardless of the size of your business, branding will separate you from the pack and grow your sales and profits.

Any compensation program has to “feel good” to all parties.

Start with your company's business goals and work upward.

My visit to four wholesale plumbing showrooms was a huge disappointment.