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We have all heard of Google and likely search it daily for many things…but are you using it to attract and maintain business? If your customers can’t find you online, they may wind up taking their business elsewhere. Today’s customer realizes that time is money and e-commerce trumps phoning in orders. Separately, if potential customers don’t know you exist, or can’t easily contact you, then growing your business becomes considerably harder. One of the top reasons people get frustrated with a brand is when they are unable to locate a phone number or email to get in touch.

In writing this column month after month, I recognize that while marketing insights and tips are helpful for many, a handful of folks don’t have the desire (or the time) to join in on their business’ marketing efforts. With this in mind, I wanted to think and “write outside the box” to focus on a topic applicable and relevant to all industry professionals and marketers alike. This topic is CREATIVITY.

Ferguson commissioned a consumer survey to learn about current preferences in home renovation and updates, including overall design aesthetics and kitchen, bathroom lighting and laundry products. The report is based on responses from over 1,099 consumers across the United States and provides valuable insights into what people are looking for when it comes to renovating their homes.

The U.S. is currently experiencing the largest nursing staff shortage in history with no end in sight. Affecting health care facilities, nursing homes and assisted living facilities alike, lack of resources, ongoing patient care challenges, health and sanitation concerns along with simply being overworked, are all factors fueling this nursing shortage.

In April of 2022, ShowroomMarketing.com and The Decorative Plumbing and Hardware Association (the DPHA) agreed to put in motion an online-based, business development program for the residential plumbing distribution world.

With distributors now offering same and next-day delivery, online ordering and more value-add services than ever before, it’s sometimes hard to picture the humble beginnings many independent distribution businesses started from. For Craig Norlin, co-owner of Wautoma, Wisconsin-based Mid-State Supply, it’s not difficult to recall at all; he remembers his father — Austin Norlin — delivering product out of the family’s station wagon with a four-wheel farm wagon towing behind in the 1960s.

In the 1980s, homeowners, builders and designers would walk into these new-fangled decorative plumbing showrooms and be wowed by all the sparkle and style. And as pretty as it all looked, these design leaders had no idea exactly what they were looking at. Sure, they saw fancy faucets but they had no idea how to layout, buy and install a “decorative bathroom”. Prior to decorative showrooms all that was only handled by the plumber. Who was going to help them navigate this new world.

COVID-19 may remain in the news but it did not stop people from attending the 2023 KBIS/IDS show in Las Vegas. In fact, early estimates set the attendance in excess of 100,000 enthusiasts. Now that’s a show!

Sustainability and water conservation were two of the main trends seen at the 2023 Kitchen and Bath Industry Show in Las Vegas earlier this year. One Canadian-based company is tackling water efficiency starting with the top water guzzling appliance in the home — the shower.

Since 1949, Lee Supply has provided the highest-quality plumbing, HVAC, water treatment, appliances, lighting products and services to customers throughout the Midwest. Whether providing the newest products or implementing the latest technologies, Lee Supply prides itself on a willingness and ability to adapt, putting them at the forefront of innovation.