Manufacturers need their value chains to flow smoothly — not only in terms of operations but also in terms of brand messages. In an industry where commoditization is the norm, products and brands won’t stand out if they aren’t attached to a differentiated story.
This week, you will be selling to a much more fearful market than you were working in last week. At least equally importantly: your competition is uncertain, cautious, and afraid too. What do people do in times of intense fear? They go into a defensive shell.